The Great Hornbill is one of the largest of the family of Hornbills that live in the forests of Southeast Asia. Hornbills are a major target for poachers. Some of these birds like the Helmeted Hornbill (critically endangered) are killed for their bills that are used as ornamental trinkets in China. It is a massive illegal trade issue that is heavily campaigned against.
The proceeds of this artwork will go to World Land Trust’s Keepers of the Wild initiative, which prioritizes strengthening the sustainable livelihoods of communities in forests that protect these species. Many poachers have since turned rangers that secure the reserves that World Land Trust has acquired, thereby reducing the impact of wildlife trafficking on these vulnerable bird populations.